Display device



Aug. 31 1926.

F: J. HEPPE DISPLAY DEVICE Filed May 29, 1924 3 Sheets-Sheet 2 Aug. 31,1926.

F. J. HEPPE DI SPLAY DEVICE v Filed May 29, 1924 s Sheets-Sheet sINVENTOR ITNLgSa fim m Fwm dlip wdmr Patented Aug. 31, 1926.

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rnonnnona. nnrri orriizrannrrnra, PENNSY VANIA.

nrsrriar Application "filed Mia-5 29,

This invention relates to display-devices for advertising articles ofmerchandise such as disk phonographrecords, and the like. My object isto stimulate the sale of such articles; and the invention accordin lydirected to the provisionof' an attractive d'eviicewhereby amultiplicity of the aforesaid articles are kept continuously in motion,and it. embodies means whereby 'atten tion is especially attrz'tcted"successively to the articles either singly or in-"g roupa'bycoordination, for example inthe case of records, with the pictures ofthe producing artists, as .well as means individually associated withthe several records on display, giving further information as tothetitle, composer, character, etc., of the selections represented. 1

The several advantages resulting; from my invention will become readilyapparent from the detaileddescription which follows of a typicalembodiment thereof, the appended claims serving to define the featureswhich I believe to be noveland therefore patentable.

In the illustrations, Fig, I is a front ele vation of a display devicecoiwenientl-y showing my invention.

Fig. II is. in general, a similar view to Fig. I but with certain partsremoved to expose important underlying details.

Fig. III isa side elevationof the device 011 a larger scale than thepreceding figures, a part of the top. of the structure having beenbroken out in this illustration to admit of the larger scaling; and

Fig. IV is a fragmentary detail insection showing the means employed inattach ing the articles for display on the moving carrier.

With reference to the drawings, 1" indicates a columnar support that ispivotally engaged top and bottom with fixtures herein shown as blocks 2,3 attachable respectively to the ceiling and. floor of the space whichis to accommodate the display device; Av shaft or arbor lis journaledfor rotation in agbearing sleeve 5 extending horizontally through thesupport 1, andihasaflixed to it a carrier 6 comprising a solidfcircularcenter portion 7, beyond which extend a multiplicity of radial arms 8preferably to an even number. At equal distances from the center of therotation of the carrier 6, the arms 8 are each pierced at 9, see Fig.II, and again somewhat inward of these apertures at 10.

DEVICE.

1924, Serial No. 716,595.

'lhrough use of screw stud bolts 11 in the apertures in Fig. IV, largeSlZGClPllOl'lOa graphic disk records or the like it may beconveniently'mounted individually ono the radial arms Swith their; edges in closetangential proximity to the solid center portion 7 of the carrier 6. -Bytransfer of the'stud bolts 11 to the apertures 10, records R otsmallersize may obviously be mounted in the same tangential relationto'the central portion 7, of thecarrier G; The number of apertures 9,10in. the radial arms Slof the carrier 6 may, of course, beincreaseddepending upon. the varietyin size of the arti. cles to be displayed,and any other well known expedients maybe employed in lieu of the. meanshere shown for permitting positional adjustment of the articles along,the radial arms8. o

Placards 12- bearing data relating to the records 3 individually, arehung by'means of wire straps 13 from the stud screws 11, as shown inFig. I, the heads of saidscrews being ci'rcumferentially grooved as at14-, Fig. IV, for retentive engagement with the loop eyes 15 centrallyofthe straps As shown in Fig. I, the loop eyes 1 5 are amplyproportioned to slip e'asily'over the screw heads in attaching andremoving, and also to permit the placards 3 to swing free duringrotationof the carrier 6. v

To the front of thecircular center 7 of the carrier are removablyattached, prefer ably by the use of thumb tacks or the like,photographicprints or portraits 16 of the artist associated with therecords on display. In the present instance the records R are forconvenience, grouped in pairs, with the portrait of the artist common tothe two records in each group, centered on a radial line between them,see Fig. II. Thus as the carrier 6 is rotated,and as'each of the recordgroups R successively pass the vertical below, the axis of rotation, thepicture of the coordinated artist is at the same time exposed to view atthe opening 17 'in a disk 18 that serves as a center field about whichthe records move planetary-wise. This disk 18 is mounted free on theshaft orarbor 4- as shown in F I and IIIand is counterweighted withblocks 19 so as to remain still during rotation of the carrier 6. Thisdisk 18 furthermoreisof the same diameter as the circular portion 7 ofthe carrier 6 which it shields, and may be employed to simulate a recordon an enlarged scale as shown.

Attached to the columnar support 1 at the rear of the carrier 6, is alarge concentric disk 20 of cardboard or sheet metal appropriatelycolored so as to contrast sharply with the records R, therebyadvantageously setting them off and adding considerably to theattractiveness of the display.

Any appropriate means may be used to impart slow rotary movement to thecarrier 6, as for example, a pulley wheel 21 on the rear end of theshaft or arbor 4, said pulley wheel being coordinated by a belt 22, witha sheave 23 on the protruding end of the shaft 24k of'a motor (notshown) protected within an enclosure or housing 25 supported by a shelfbracket 26 at the back of the columnar support 1, the driving machinery,it will be noted, being entirely concealed from observation by thebackground disk 20.

Removal of the disk 18 to permit access to the central portion 7 of thecarrier for interchange of the portraits 16, as may be desired orrequired from time to time,'is facilitated through the use of aremovable retainin nut 27 screwed on the outer end of the shaft or arbor4: as best shown in Fig. III; In operation of the device the records Itappear to roll about the enlarged replica depicted on the part 18, and,as each pair or group of said records pass adjacent the opening 17, theportrait 16 of the corresponding artist is concurrently exposed to view.The free mounting of the placards 12 will, as will be readily seen, bemaintained in the upright readable position, irrespective of thepositional changes of the records R with which they are associated. Thevertical pivotal mounting of the device as a whole upon the blocks '2, 3permits swinging for view from different angles of approach, thisfeature being very desirable when the device is used for display withina shop window to attract the attention of the passerby.

Having thus described my invention, I claim:

1. A display device for discous records comprising a relativelystationary center field having an exposure opening, and a rotatingcarrier for progressing a multiplicity of stationary discous recordsplanetary-wise about and in tangential relation to said field, withconcurrent display of the authors portrait as the records pass by theexposure opening. 7

2. A display device for discous records comprising a relativelystationary circular center field having an exposure opening, aconcentrically rotating carrier for moving a multiplicity of discousrecords planetaryjuxtapositioned Wise and in tangential relation aboutsaid center field, sa1d rotating carrier bearing photographic images ofthe record authors for co-ordinated presentation at the exposure openingas the records pass a predetermined point.

3. A display device for discous records comprising a relativelystationary circular center field having a radial opening, aconcentrically rotating carrier for moving a multiplicity of fixedrecords planetary-wise and in tangential relation about the centerfield, said center field bearing photographic images interveningjuxtapositioned records for co-ordinated exposure through the openingaforesaid, a stationary back ground attached at the rear of the carrier,and means permitting bodily rotation of the device upon a vertical axis.

4:. A display device for phonographic records comprising a relativelystationary circular center field having a radial opening, a'concentrically rotating carrier having radial arms projecting beyond thecenter field with apertures at intervals therein to permit positionalchange of the attaching means whereby different diameters of records maybe individually and stationarily mounted with their edges in tangentialrelation to the center field, said rotating carrier bearing images ofthe artists responsible for records for exposure co-incident with theposition of the associated records below the axis of rotation of thecarrier.

5. A display device comprising a columnar support rotatable about avertical axis, a shaft journaled laterally through the support; acarrier secured to the shaft whereon a multiplicity of phonographicrecords are mounted in consecutive circular series, a motor sustained bya shelf bracket at the rear of the columnar support and adapted tocontinuously rotate the aforesaid shaft, a back-ground secured to thesupport to set off the phonographic records while concealing the motor,a disk shield free on the shaft at the front-of the carrier and weightedso as to remain at rest, and displays on the shielded portion of thecarrier coordinated with different groups of the records and adapted tobe respectively presented at the opening in the disk shield when thecorresponding record groups pass adjacent said opening.

In testimony whereof, I have hereunto signed my name at Philadelphia,Pennsylvania, this 27th day of May, 1924.

FLORENCE J. HEPPE.

